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OMX Sales

Case Study on

Manufacturing – Selling B2B with Dealer Coordination

Client: A manufacturer of industrial-grade machinery

Manufacturing – Selling B2B with Dealer Coordination

Challenges

B2B sales through a distributor network created coordination challenges:

Leads came from trade shows, resellers, and ads but were poorly tracked

Dealer follow-ups were delayed, resulting in lost orders

No centralized visibility into pipeline or distributor performance

The OMX Sales Solution

Multi-Channel Lead Capture: Automatically captured leads from web, WhatsApp, and events

Distributor CRM Access: Gave each dealer their dashboard to manage inquiries

Automated Follow-Up Workflows: Ensured consistent nurturing across all touchpoints

Results & Impact

Dealer sales performance improved by 40% with centralized lead management

Lead response time dropped by over 60% improving closure rates

Conversion rate from trade show leads increased by 50% due to systematic follow-up