OMX Sales

Case Study on

Interior Design – Turning Interest into Signed Contracts

Client: A luxury interior design studio with high-ticket clientele

Interior Design – Turning Interest into Signed Contracts

Challenges

Converting high-value design projects required persistent follow-up:

Many leads requested design quotes but didn't convert

Follow-ups were delayed, and conversations got lost in WhatsApp or email

Designers wasted time chasing unqualified prospects

The OMX Sales Solution

Automated Nurturing Sequences: Follow-up messages with mood boards, portfolios, and proposals

Proposal Tracker: Tracked client interaction with proposals (opens, clicks, approvals)

CRM with Interaction History: Sales team could see all communications and client preferences

Results & Impact

Lead-to-client conversion rate improved by 45% through consistent follow-up

Proposal approval turnaround time reduced by 35% with tracking and reminders

Sales cycle shortened by over 50% helping book more projects