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OMX Sales

Case Study on

Digital Agencies – Managing Campaigns & Leads Without Chaos

Client: A performance marketing agency with 20+ active clients

Digital Agencies – Managing Campaigns & Leads Without Chaos

Challenges

Managing multiple client campaigns created organizational challenges:

Campaign leads came in from multiple platforms (Meta, Google, landing pages)

Their team was manually updating spreadsheets

Clients wanted real-time updates on campaign ROI

The OMX Sales Solution

Ad Launcher Integration: Connected with Google & Meta to monitor campaigns in one place

Unified Lead Dashboard: Captured all leads in a single CRM with status tracking

Client Portal: Delivered automated performance updates via email and dashboards

Results & Impact

Lead response time improved by 65% with centralized lead management

Client satisfaction rose as they saw real-time ROI updates

Campaign optimization improved ad ROI by 50% through better data analytics