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OMX Sales

Case Study on

Education – Managing Inquiries at Scale During Admission Season

Client: A group of private K-12 schools across multiple cities

Education – Managing Inquiries at Scale During Admission Season

Challenges

During admissions season, the school received hundreds of inquiries weekly:

The admin team couldn't follow up with everyone

Many interested parents never received callbacks

They had no insight into which ad platforms were generating the best leads

The OMX Sales Solution

Automated Follow-Ups: WhatsApp and email sequences triggered instantly upon form submission

Centralized CRM: All inquiries from websites, events, and ads were routed into a single, organized dashboard

Attribution Tracking: Tracked which marketing source (Google, Facebook, etc.) led to actual enrollments

Results & Impact

Admissions increased by 50% in the next admission cycle

Lead response time dropped from 2–3 days to under 2 hours

Marketing efficiency improved as budgets were reallocated to top-performing channels