Client: A B2B textile trader supplying to boutiques and resellers across India
Challenges
Customer inquiries were flooding their WhatsApp—mostly about pricing, availability, and delivery
Manual updates weren't scalable, leading to errors
Inefficient processes resulted in lost orders
The OMX Flow Solution
WhatsApp Query Automation: Chatbot gave instant responses to inquiries, price lists, and offers
Inventory Integration: Integrated stock updates from the inventory system to reduce out-of-stock orders
WhatsApp Ordering: Implemented WhatsApp-based ordering with automated invoice generation
Results & Impact
65% reduction in manual query handling through WhatsApp automation
40% decrease in order cancellations due to better stock visibility
3x increase in order volume handled daily with the same team size