OMX Flow

Case Study on

Traders – Inventory & Customer Query Automation

Client: A B2B textile trader supplying to boutiques and resellers across India

Traders – Inventory & Customer Query Automation

Challenges

The textile trader faced challenges with customer inquiries and inventory management:

Customer inquiries were flooding their WhatsApp—mostly about pricing, availability, and delivery

Manual updates weren't scalable, leading to errors

Inefficient processes resulted in lost orders

The OMX Flow Solution

WhatsApp Query Automation: Chatbot gave instant responses to inquiries, price lists, and offers

Inventory Integration: Integrated stock updates from the inventory system to reduce out-of-stock orders

WhatsApp Ordering: Implemented WhatsApp-based ordering with automated invoice generation

Results & Impact

65% reduction in manual query handling through WhatsApp automation

40% decrease in order cancellations due to better stock visibility

3x increase in order volume handled daily with the same team size