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OMX Flow

Case Study on

Manufacturers – Dealer & B2B Customer Engagement

Client: A machinery manufacturing firm distributing through 200+ dealers

Manufacturers – Dealer & B2B Customer Engagement

Challenges

The manufacturing firm struggled with dealer communication and support:

Dealers complained about delays in support and updates

Couldn't keep up with order status inquiries or follow-ups for repeat purchases

Miscommunication was frequent between the firm and dealers

The OMX Flow Solution

Dealer WhatsApp Chatbot: Provided instant access to product info, order tracking, and documentation

Document & Order Automation: Automated messages for invoice sharing, dispatch updates, and payment reminders

Engagement Sequences: AI sequences for re-engagement, new product launches, and special pricing offers

Results & Impact

40% improvement in dealer satisfaction through better communication and support

50% reduction in order-related queries with automated updates and tracking

30% increase in repeat orders via improved dealer relationships