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OMX Flow

Case Study on

Digital Marketing Agencies – Lead Generation & Client Retention

Client: A performance marketing agency managing 40+ clients across industries

Digital Marketing Agencies – Lead Generation & Client Retention

Challenges

Agency teams struggled with lead management and client communication:

Difficult to manage lead follow-ups from ad campaigns

Leads were collected in spreadsheets and followed up manually

Clients demanded regular updates, creating additional communication overhead

The OMX Flow Solution

AI Chatbot Integration: Integrated with ad landing pages to capture and qualify leads instantly on WhatsApp

Automated Performance Updates: Client performance dashboards with weekly updates sent via WhatsApp to clients

Lead Nurturing Sequences: Built in with automated follow-ups and upsell messages

Results & Impact

55% increase in lead conversion due to faster engagement

40% rise in client retention thanks to improved communication and visibility

30% fewer client queries as they received proactive updates