Client: A network of private schools with 8 campuses across two states
Challenges
Parents had to wait hours or even days for responses
Manual follow-ups were missed, and many leads went cold
No system to keep parents informed about student performance or fees
The OMX Flow Solution
AI-Powered WhatsApp Bot: Answered common admission queries instantly and allowed parents to track application status
Payment Integration: Integrated payment reminders and fee collection directly on WhatsApp
Automated Reports: Pushed weekly and monthly progress reports to parents based on teacher inputs
Results & Impact
5x faster response to admission inquiries creating a better first impression
50% reduction in counselor workload allowing them to focus on high-priority leads
Significant boost in parental trust and engagement with regular updates delivered automatically